Fractional CMO

Nail your B2B Marketing. Every time!

Is your Marketing getting the attention it deserves? Are you auditing your marketing with the same rigor as your financials? Still thinking? Then the answer is probably a NO!

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The remit

Where does TheDIco fit in?

  1. 01

    Optimize your B2B Marketing Strategy

    Assist your business to set up and scale your B2B Marketing team.

  2. 02

    B2B Marketing Consultant

    Help business leaders identify new opportunities and build new capabilities to win.

Maran with two members of the Truck Taxi team holding a branded board at the Tamil Nadu Startup Festival

The engagement

Are you struggling to build a High-Performance Marketing Team?

TheDIco’s result-oriented, data-driven, 360-degree approach optimizes and aligns your marketing efforts with your overall business strategy. We guarantee long-term, sustained growth.

  1. 01

    We start by putting ourselves in your shoes - understanding the industry and your company. And, How?

    • Industry Analysis to understand market dynamics, trends, and competition.
    • Internal Assessment to understand the SWOT.
  2. 02

    These are your Marketing Success 101! We do not believe in the one-size-fits-all approach, and so we customize the strategy for your unique landscape. We focus on:

    • Market Segmentation for focused marketing efforts.
    • Define a Value Proposition that differentiates your brand in a crowded market.
    • Formulating a Channel Strategy to reach the right audience to create maximum impact.
  3. 03

    At TheDIco, we put people at the center stage of any high-performing environment. We either build your team from scratch or optimize your existing team, including:

    • Organizational Design to optimize performance.
    • Assisting in Recruiting top-tier marketing talent.
    • Capability Building to enhance their skills.
    • Implement Flexible Strategies to adapt faster.
  4. 04

    We help you stay relevant and ahead by leveraging advanced tools and technologies. We help in selecting and implementing:

    • Analytics Tools for Insights
    • Automation technology for efficiency
    • Top marketing platforms
  5. 05

    We help execute and monitor the campaigns by:

    • Managing Campaigns across channels.
    • Tracking KPIs for performance.
    • Adapting Strategies for Optimal Performance.
  6. 06

    How does TheDIco help you sustain your growth?

    We are committed to your long-term success and support you with continuous improvements and adaptations. At TheDIco, we:

    • Regular performance monitoring
    • Refine strategies
    • Plan for scalability
    • New market identification
    • Adapt innovative approaches

And, we don’t stop with execution and monitoring!

We also help you enjoy sustained growth.

Why a B2B specialist

Are you looking for Specialized B2B Marketing Consultants?

Let me start by answering one of the primary questions: Why specifically a B2B consultant, and not any Marketing Consultant?

Because, other than the basic underlying marketing principles that apply across industries, the dynamics are different.

How is it different?

  • 01Requires a deeper understanding of the market
  • 02Relies greatly on rational decision-making
  • 03Has longer sales cycles
  • 04Team-based buying
  • 05Stronger customer relationships

How we lead

Weekly stand-ups, campaign reviews, roadblocks cleared.

We lead weekly stand-ups, review campaigns, guide teams, and resolve roadblocks. We’re hands-on but focused on outcomes.

Maran at an industry event

Our approach

Our Unique Approach to B2B Marketing Consulting

  1. 01

    Researching the 3Cs - Customer, Competitor, and Company

    Our experts are adept at market research and gathering data required for strategy formulation. We help your marketing team identify market-driven growth opportunities, thereby helping in targeting key customers.

  2. 02

    Recommend Actionable Strategies

    Research becomes a plan you can act on: which segments to pursue, what to say to them, which channels to fund, and in what order — with owners, budgets and a sequence your team can start on.

Maran at an industry event

Why us

Why TheDIco?

We don’t just deliver, we help you measure your success! We audit the marketing efforts and investments to measure and maximize ROI.

With TheDIco, you benefit from our expertise and experience, strategic alignment, and a transparent, win-win partnership.

Also covered

Our Services

  • 01Customer Analytics and Segmentation
  • 02Thought Leadership and Content Marketing
  • 03Value Proposition Development
  • 04Improving Customer Experience
  • 05Guided Implementation

FAQs