Audits · 6 min read
Why You Need a Marketing Audit Before Hiring Anyone
Thinking of hiring a marketer, team member, or agency? Here's why a marketing audit first stops you paying someone to fix the wrong problem.
22 Aug 2026 · Vandana Das
The TheDIco blog
Notes on why B2B growth stalls, and what fixes it
Written from audits and engagements rather than from a content calendar. No listicles, no recycled advice — each piece works through one problem a founder has actually brought us.
Covering
Showing all 9 articles
Fractional CMO · 10 min read
What Is a Fractional CMO and When Do You Need to Hire One?
A fractional CMO is a senior marketing leader who owns your marketing strategy and its outcomes on a part-time basis, instead of being hired full-time.
29 Jul 2026 · Vandana Das
Consultants · 7 min read
When Should a B2B Business Hire a Marketing Consultant?
The right time to hire a marketing consultant is when your business has revenue and customers, but growth has stalled, and your team cannot diagnose why.
9 Jul 2026 · Vandana Das
Consultants · 7 min read
How to Choose the Right Marketing Consultant for Your B2B Business
The right marketing consultant understands your business before recommending solutions. Learn what to look for, the questions to ask, and how to choose a consultant who can drive measurable growth for your B2B business.
7 Jul 2026 · Vandana Das
Consultants · 8 min read
What Does a Marketing Consultant Actually Do?
A marketing consultant is a strategic advisor who helps B2B businesses identify why their marketing is not driving growth, define who they should be targeting, and build a plan to fix it.
27 Jun 2026 · Vandana Das
Measurement & Story · 8 min read
Why Great Products Need a Great Marketing Story
A great product earns a place in the market. Marketing determines whether buyers discover it in the first place.
19 Jun 2026 · Vandana Das
Measurement & Story · 17 min read
5 Signals That Tell You If Your B2B Marketing Is Actually Working
Your B2B marketing is working when leads can tell you how they found you, your pipeline contains new names beyond your referral network, your sales team uses what marketing produces, and you can connect at least some spend to a real conversation.
9 Jun 2026 · Vandana Das
Audits · 9 min read
What Does a Marketing Audit Actually Reveal About Your Business?
A marketing audit reveals the reasons a B2B business is not growing, which may be because of five root problems: targeting the wrong customer profile, a disconnect between sales and marketing, wasted budget on the wrong channels, messaging that does not connect with buyers, or gaps in team capability.
12 May 2026 · Vandana Das
Audits · 8 min read
What Is a Marketing Audit And Does Your Business Need One?
A marketing audit is a detailed review of your marketing strategy, team, processes, and channels to identify what is working and what needs to change.
20 Apr 2026 · Vandana Das
